Product MGT
Description
Assignment 1: Product Development
Health services continue to affect the gross domestic product, and this
dramatic transformation has great demands on each dollar spent to deliver
patient-centered products. Health care marketing must be repeatedly applied and
practiced strategically to include environmental dimensions, such as technology,
socioeconomics, competition, and regulatory.
That being said, in todays global economy, investors and potential
entrepreneurs must tap into the so-called unexplored market. In this aspect,
health care establishments must utilize marketing, advertising, as well as sales
strategies when pursuing new customers (e.g., suppose a health care investor
wanted to build a small hospital in a rural community); this would entail
exploration and logistical experimentation to determine who will patronize the
facility. In an impoverished neighborhood, the feasibility of having lucrative
profits may see diminishing returns, and so the venture may be not worth the
effort. Also, suppose that the potential investor wants to sell mosquito
deterrents (e.g., bedside netting in malaria-infested regions of Asia or
Africa); then it would be wise to investigate the number of beds that are
actually in the village, and who would be willing to purchase them. These
activities take into account the investor portfolio, as well as the feasibility
of marketing and selling the product. Such exploration also examines
competitors, cultural differences, andmost importantidentification of the
customer.
Identify a local health care establishment (e.g., hospital,
rehabilitation center, emergency medical center) and determine its product
development practices. Utilize concepts from previous weeks to substantiate
information, as needed. You may develop the discussion based on the ideas
presented here, but feel free to inject any salient marketing strategy that you
believe might support your presentation.
Write a three to four (3-4) page paper in which you:
- Justify the purpose of the selected health care establishments product(s) /
service (s) and their associated life cycle(s). - Suggest one (1) strategy to improve the marketing mix of the selected health
care establishment. Support your strategy by highlighting one (1) benefit of (1)
portfolio analysis and providing two (2) examples that display differential
advantages. - Assess the importance of technology in providing patients with clear and
accessible information about health care organizations and the product(s) /
service(s) that they provide. - Outline a survey to capture patients expectations regarding the delivery
and / or accessibility of product(s) / service(s) identified. - Use at least three (3) quality academic resources. Note: Wikipedia and other
Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Having Trouble Meeting Your Deadline?
Get your assignment on Product MGT completed on time. avoid delay and – ORDER NOW
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch
margins on all sides; citations and references must follow APA or
school-specific format. Check with your professor for any additional
instructions. - Include a cover page containing the title of the assignment, the students
name, the professors name, the course title, and the date. The cover page and
the reference page are not included in the required assignment page length.
References:
Nursing Standards
Nursing and Midwifery Board of Australia. (2018). Code of conduct for midwives. https://www.nursingmidwiferyboard.gov.au/Codes-Guidelines-Statements/Professional-standards.aspx
Clinical Guidelines
Guideline Adaption Committee. (2016). Clinical practice guidelines and principles of care for people with dementia. NHMRC Partnership Centre for Dealing with Cognitive and Related Function Decline in Older People. https://cdpc.sydney.edu.au/wp-content/uploads/2019/06/CDPC-Dementia-Guidelines_WEB.pdf
Living Guideline
Stroke Foundation. (2022). Australian and New Zealand living clinical guidelines for stroke management – chapter 1 of 8: Pre-hospital care. https://app.magicapp.org/#/guideline/NnV76E
Evidence-based practice
BMJ Best Practice
Goldfarb, S., & Josephson, M. (2020). Cystic fibrosis. BMJ Best Practice. https://bestpractice.bmj.com/
Schub, T., & Cabrera, G. (2018). Bites: Head lice [Evidence-based care sheet]. Cinahl Information Systems. https://www.ebscohost.com
Beyea, S. C., & Slattery, M. J. (2006). Evidence-based practice in nursing: A guide to successful implementation. http://www.hcmarketplace.com/supplemental/3737_browse.pdf
JBI: Evidence summary
Swe, K. K. (2022). Blood glucose levels: Self-monitoring [Evidence summary]. JBI EBP Database. https://jbi.global
JBI: Best practice information sheet
Bellman, S. (2022). Experiences of living with juvenile idiopathic arthritis [Best practice information sheet]. JBI EBP Database, 24(1), 1-4.
Cochrane Database of Systematic Reviews
Srijithesh, P. R., Aghoram, R., Goel, A., & Dhanya, J. (2019). Positional therapy for obstructive sleep apnoea. Cochrane Database of Systematic Reviews. https://doi.org/10.1002/14651858.CD010990.pub2
Drug Information
Codeine. (2023, January). In Australian medicines handbook. Retrieved February 2, 2023, from https://amhonline.amh.net.au
Colorado State University. (2011). Why assign WID tasks? http://wac.colostate.edu/intro/com6a1.cfm
Dartmouth Writing Program. (2005). Writing in the social sciences. http://www.dartmouth.edu/~writing/materials/student/soc_sciences/write.shtml
Rutherford, M. (2008). Standardized nursing language: What does it mean for nursing practice? [Abstract]. Online Journal of Issues in Nursing, 13(1). http://ojin.nursingworld.org/MainMenuCategories/ThePracticeofProfessionalNursing/Health-IT/StandardizedNursingLanguage.html
Wagner, D. (n.d.). Why writing matters in nursing. https://www.svsu.edu/nursing/programs/bsn/programrequirements/whywritingmatters/
Writing in nursing: Examples. (n.d.). http://www.technorhetoric.net/7.2/sectionone/inman/examples.html
Perth Children’s Hospital. (2022, April). Appendicitis [Emergency Department Guidelines]. Child and Adolescent Health Service. https://www.pch.health.wa.gov.au/For-health-professionals/Emergency-Department-Guidelines/Appendicitis
Department of Health. (n.d.). Who is being active in Western Australia? https://ww2.health.wa.gov.au/Articles/U_Z/Who-is-being-active-in-Western-Australia
Donaldson, L. (Ed.). (2017, May 1). Healthier, fairer, safer: The global health journey 2007-2017. World Health Organisation. https://www.who.int/publications/i/item/9789241512367
NCBI Bookshelf
Rodriguez Ziccardi, M., Goyal, G., & Maani, C. V. (2020, August 10). Atrial flutter. In Statpearls. StatPearls Publishing. https://www.ncbi.nlm.nih.gov/books/NBK540985/
Royal Perth Hospital. (2016). Procedural management: Pre and post (24-48 hours) NPS. Canvas. https://courses.ecu.edu.au
Explanation & Answer
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Order Now and we will direct you to our Order Page at Litessays. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.