practitioner project

Ive attatched the first 3 parts

Throughout this course, you have created elements of your communication plan. This week, you compile all the elements of the plan and create a descriptive narrative detailing each aspect of your public health campaign to prepare it for implementation. Create a 10- to 12-page narrative including all the elements from Parts I through IV of your communication plan. Do not cut and paste the same material you have created in the previous weeks. Incorporate instructor and colleague feedback and create a new descriptive narrative of your communication plan with all the required elements. Refer to the Communication Plan Guidelines and the Final Project Guidelines in this week’s Required Resources for the Communication Plan criteria.

Communication Plan
Guidelines

Your Communication Plan is the
document which outlines all the elements of your public health
campaign to help guide you in its facilitation. Please use this
document as an outline to complete your Communication Plan. Use the
learning resources and the current literature to support your
Communication Plan.

Part
I: Public Health Campaign
(3-4 pages)

• Briefly describe the public health
  issue you selected and justify your selection
• Identify the audience you wish to
  target
• Justify the target audience you
  selected
• Briefly describe and justify the
  theory in which you will use to support your campaign
• Explain the initial methods you plan
  to use to create your public health campaign and explain why you
  selected those methods
• Briefly describe your goals for
  implementing a public health campaign (creating social change,
  changing behavior, increasing awareness, etc.)

Part
II: Communication Tools
(2-3 pages)

• Describe
  and justify the types of communication and social media tools you
  would like to use in the dissemination of your campaign
• Explain
  two reasons why the tools you selected are appropriate for your
  target audience
• Explain
  two ways you might adjust your public health message based on the
  type of social media you may use in your public health campaign
• Explain
  three reasons why it may be necessary to adjust your message
  depending upon age, community, and potential literacy levels of your
  target audience
• Describe
  two ways you plan to market your public health campaign

Part
III: Engage Target
Audience/Communities (3-4
pages)

• Briefly describe your target audience
  or community you selected for your public health campaign
• Briefly explain ways you might
  involve your target audience in the public health campaign
• Briefly describe two ways you will
  promote public relations with your target audience or community
• Briefly explain the behavior change
  you are hoping to facilitate among your target audience and explain
  the key benefits for the target audience to change their behavior
• Briefly describe potential
  stakeholders, community leaders, collaborative partners, or
  gate-keepers who may help you disseminate the message and encourage
  behavior change
• Briefly explain two ways stakeholders
  might change or impact the planning or implementation process of the
  public health campaign
• Briefly describe two potential
  barriers or challenges to accessing your target audience and explain
  why they are barriers or challenges
• Explain two ways you might address
  those barriers

Part IV: Implementation
& Evaluation (3-4
pages)

• Briefly explain how you plan to
  implement your public health campaign including timeline/milestones
  and marketing strategies
• Briefly explain your public health
  message and justify why you believe it would promote change within
  your target audience
• Briefly explain three ways your
  public health campaign may be adopted within your target audience
• Briefly explain how you would
  incorporate culturally relevant and sensitive materials in your
  campaign
• Explain two potential legal or
  ethical issues that you may have to consider prior to implementing
  your campaign and explain two ways you might address those issues
• Explain the methods you plan to use
  to evaluate the effectiveness of your campaign
• Explain two ways your public health
  campaign can promote social change

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