Please refer to the attachment to answer this question. This…

Please refer to the attachment to answer this question. This… write two replies, each 300words on Dexter and Teresa.Each reply must incorporate at least two scholarly citations, the course textbook, and a biblicalintegration in current APA format. Any sources cited except the Bible must have been publishedwithin the last five years.Dexter:A business strategy can be used in conjunction with marketing strategies with the goal ofproviding optimal patient care. Healthcare administrators should strive to reach as many patientsas they can to provide optimal patient care. One of the major business strategies used is thefollowing: brainstorming, future perfect thinking, and affinity charts (Wayland & McDonald,2021). These business strategies are utilized by organizations to create an atmosphere ofinnovation and will promote more ideas voiced within corporate meetings or to middle or uppermanagement. If employees are allowed to voice their opinions on organizational structure orchanges, it will empower them to do more and cause them to feel like they are a part ofsomething bigger than themselves. For example, the Air Force has a program labeled Spark Tankthat enables employees to forge ideas that save the Department of the Air Force money. Theprogram has saved the Air Force time and money due to the ideas presented to uppermanagement across many different career fields. The spark tank initiative increased camaraderieand empowered members to do more within the confines of DOD stipulations.This optimal patient care will cause patients to spread the word of the new and improved hospitalthat provides great quality care resulting in an increased patient workload. This increase inworkload will bring more revenue to the facility and will maximize capabilities. The following isa list of items needed to develop a marketing plan: Establishment of marketing objectives,Marketing Strategy Formulation, Specifying Market Strategies, and Developing an action plan(Berkowitz, 2019). One of the major factors in developing a market strategy plan is having anorganizational mission and vision statement. This lays the framework for all to know whichdirection the organization is moving towards that enables members to build from and follow.Marketing objectives are for a facility to establish tangible measurability for success and to bemore specific in defining what is truly a success or failure. Before developing these objectives,administrators must factor in every single department that is a part of the organization beforedefining them. It might include retention, new patient growth, and market leadership in the formof share gain (Berkowitz, 2019). It is a contributing factor in the success of developing amarketing plan.Within formulating a market strategy, companies must determine a target market beforemoving forward in organizational maturation. The best strategy for building up new markets andthe best market entry project plans are useless if the wrong markets are targeted (Grunig &Morschett, 2016). The organization must choose the target market carefully and precisely thataligns with the overall mission and vision statement for patient care. Choosing a target marketwill allow for community involvement and formulate future growth within the organization. Thisfuture growth will result in increases in all aspects of patient care within the facility.Specifying market strategies and developing an action plan are two actions that are lastlydone but are super important within this marketing strategy plan. Specifying the companyposition it will take while adhering to the standards set to keep within the parameters of the targetmarket will be the difference-maker in being successful. Companies will have to decide if theywant to be a market leader, market challenger, market follower, or market niche. Once thisdecision is made, then the organization can move forward with the action plan. The action plan isnothing more than just following through with the plans set forth with the other steps of theprocess. The only difference is evaluating the results of your marketing plan and making changesas needed. Productivity is defined as the ratio of outputs to inputs and improving productivityimplies a search for higher levels of output from all employees and other assets (Langabeer &Helton, pg. 8, 2021). It is the job of an administrator to ensure productivity is ongoing in theirfacilities and to rectify problems within this arena as soon as possible. Productivity is the lifelineof any organization and can be the difference in healthcare professionals providing qualitypatient care. The quality care that is rendered due to professional productivity will bring morepatients to the facility resulting in increased revenue. This increased revenue enables healthcareorganizations to bring more capabilities to the table and improve patient care needs. Productivityis important to healthcare due to the improved and increased capabilities it has the potential tobring to facilities. For example, hospitals can build bigger facilities from the revenue gainedfrom quality care produced by productivity.Productivity, marketing strategies, and business strategies step in the right direction ensuringvision and mission statements are aligned to keep organizational improvements consistent. Thesemarketing strategies must and will be fluid in nature so that changes are made as needed for thebetterment of the organization. The ability to make changes as needed allows for constructivecriticism, the opportunity to foster teamwork, and for members to be encouraging. “Thereforeencourage one another and build each other up, just as in fact you are doing” (English StandardVersion, 2001/2016, 1 Thessalonians 5:11). Within the marketing strategy plan, business strategyplan, and continuous production can encourage employees to work together in making changesthat are key to a successful plan coming to fruition, and this will allow for optimal patient care tobe rendered to all.ReferencesBerkowitz, E.(2019). Essentials of healthcare marketing. Jones and Bartlett.English Standard Version. (2016). English Standard Version Bible Online.https://www.biblegateway.com/passage/?search=1+Thessalonians+5%3A11&version=ESV(Original work published 2001)Grünig, R., & Morschett, D. (2016). Determining the target markets. (pp. 85-104). SpringerBerlin Heidelberg. https://doi.org/10.1007/978-3-662-53123-5_9(Links to an external site.)Langabeer II, J., Helton, J. (2021). Healthcare operations management. Jones and Bartlett.Wayland, M., McDonald, W. (2021). Strategic analysis for healthcare. Health administrationpress.Teresa:Strategy within a healthcare organization involves several variations of methods that are utilizedfor daily organizational structure. Action plans are put in place to avoid and resolve problemsthat may occur. Successful strategic planning must contain developmental analytical skills thatmold future healthcare leaders into learning to adapt and conquer present and future challenges,which will prove beneficial in the future. Through theoretical concepts, to include sensiblemethods of practice used within a healthcare setting, ideal contingency planning is suited toexpand financial analysis, competitive benchmarking, organizational culture, strategic marketing,and evolvements related to the healthcare sector (Borg et al., 2015). With strategic managementand marketing for healthcare professionals evolving significantly within the healthcare sector,various industry demands for specialized concepts, methods, and techniques are limited to bothtraditional and conventional strategic management. The objective of utilizing variations ofmethods that implement beneficial strategic planning lies within the healthcare industry and isimplemented by the trials and tribulations within economic populations.An effective approach involves comprehensive examination of a patients’ wants and needs,recognizing underlying needs and recommending new health services that patients have notexplicitly requested (Berkowitz, 2017). Proper planning for revolving healthcare services isgeared towards the nature of demand for health services. In our current market, organizationsrely on strategies that are divided into corporate, functional, and business levels. The overalldevelopment revolving management strategies incorporate present problems that involve internaland external analysis, future goals that involve mission and strategic development plans, and anaction plan on how to obtain such goals utilizing proper strategic development implementationplans (Wayland et a., 2021). Generally, operating divisions, department, and project leveldepartments are where strategic planning is created and implemented within an organization.Three examples of different types of strategies exhibited by healthcare organizations includemarketing strategy, cost reduction strategy, and employee engagement strategy. Marketingstrategy focuses on optimizing overall patient experience, cost reduction strategy increaseswellness and prevention resources, and employee engagement strategy aids in identifyingopposing mindsets within the workforce (Borg et a., 2015). Health Science Science NursingShare QuestionEmailCopy link This question was created from Discussion. This posting should be at least 300 words. Disc.docx Comments (0)

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