Need health and medical help with Healthcare Marketing and Strategy
Description
Assignment 2: Demand Analysis Briefing and Marketing Campaign
You are the director of marketing for a
regional hospital. The board of directors at your hospital has studied
the 2011 Institute of Medicine (IOM) report Early Childhood Obesity Prevention Policies.
The alarming statistics quoted in the IOM report stated that almost 10
percent of infants and toddlers carry excess weight for their length,
and slightly more than 20 percent of children between the ages of two
and five already are overweight or obese (IOM, 2011, pg. 1). A survey
conducted among the pediatricians who admit patients to the hospital
validated that area children under the age of 5 years follow or exceed
the national trend of being overweight or obese.
The board is very concerned about childhood
obesity rates for the children in the hospitals marketing area. At the
last meeting, the board directed the marketing department determine the
demand for childhood obesity programs and to review the IOM report and
propose a marketing campaign to provide information to parents and
guardians concerning ways to prevent children from birth to 5 years of
age from becoming overweight.
Click here to access the IOM report.
- Prepare a demand-analysis briefing for the board of
directors. The demand-analysis briefing should be no longer than 2
pages. You will need to do some research to understand the nature of the
broader demand questions, but you should focus your analysis on clearly
explaining the demand problem to the board. Be sure to define the
healthcare demand problem in the scenario.
Here is an outline:
Having Trouble Meeting Your Deadline?
Get your assignment on Need health and medical help with Healthcare Marketing and Strategy completed on time. avoid delay and – ORDER NOW
- Define the service (1-2 paragraphs).
Explain exactly what the service is, when it should be delivered, and
what signals quality to the consumer of the service. - Define the demand (2-3 paragraphs). Who
are the consumers for this service? Where are they to be found? Are
there any consumer characteristics that impact demand for the service?
What are they? How sensitive is the consumer to price (price
elasticity)? - Define the direction of demand (1-2
paragraphs). What are we trying to do with the demand-increase it,
decrease it, or manage it in other ways? When you analyze the direction
of the demand, be sure to consider not only what benefits the consumer,
but also the organizational strategy of your focus provider and how the
provider can stay financially viable. - Demand management recommendations (1-2
paragraphs). List the steps you recommend. What should management do?
Support your recommendations with a clear summary of your previous
analysis. - Write a 2- to 3-page marketing campaign to discuss the following marketing issues:
- Do you think the hospital needs to complete more marketing research before embarking on the campaign?
- What advertising media would you suggest to be used during the campaign?
- What products or services could the hospital offer to assist in reducing the number of infants and toddlers who are overweight?
- Do you expect to generate any revenue for the hospital from the campaign?
- How long will the campaign last? How long would you continue to measure the effectiveness of the campaign?
Make sure you integrate the demand analysis and the marketing campaign for the Board of Directors.
- Define the service (1-2 paragraphs).
References:
Nursing Standards
Nursing and Midwifery Board of Australia. (2018). Code of conduct for midwives. https://www.nursingmidwiferyboard.gov.au/Codes-Guidelines-Statements/Professional-standards.aspx
Clinical Guidelines
Guideline Adaption Committee. (2016). Clinical practice guidelines and principles of care for people with dementia. NHMRC Partnership Centre for Dealing with Cognitive and Related Function Decline in Older People. https://cdpc.sydney.edu.au/wp-content/uploads/2019/06/CDPC-Dementia-Guidelines_WEB.pdf
Living Guideline
Stroke Foundation. (2022). Australian and New Zealand living clinical guidelines for stroke management – chapter 1 of 8: Pre-hospital care. https://app.magicapp.org/#/guideline/NnV76E
Evidence-based practice
BMJ Best Practice
Goldfarb, S., & Josephson, M. (2020). Cystic fibrosis. BMJ Best Practice. https://bestpractice.bmj.com/
Schub, T., & Cabrera, G. (2018). Bites: Head lice [Evidence-based care sheet]. Cinahl Information Systems. https://www.ebscohost.com
Beyea, S. C., & Slattery, M. J. (2006). Evidence-based practice in nursing: A guide to successful implementation. http://www.hcmarketplace.com/supplemental/3737_browse.pdf
JBI: Evidence summary
Swe, K. K. (2022). Blood glucose levels: Self-monitoring [Evidence summary]. JBI EBP Database. https://jbi.global
JBI: Best practice information sheet
Bellman, S. (2022). Experiences of living with juvenile idiopathic arthritis [Best practice information sheet]. JBI EBP Database, 24(1), 1-4.
Cochrane Database of Systematic Reviews
Srijithesh, P. R., Aghoram, R., Goel, A., & Dhanya, J. (2019). Positional therapy for obstructive sleep apnoea. Cochrane Database of Systematic Reviews. https://doi.org/10.1002/14651858.CD010990.pub2
Drug Information
Codeine. (2023, January). In Australian medicines handbook. Retrieved February 2, 2023, from https://amhonline.amh.net.au
Colorado State University. (2011). Why assign WID tasks? http://wac.colostate.edu/intro/com6a1.cfm
Dartmouth Writing Program. (2005). Writing in the social sciences. http://www.dartmouth.edu/~writing/materials/student/soc_sciences/write.shtml
Rutherford, M. (2008). Standardized nursing language: What does it mean for nursing practice? [Abstract]. Online Journal of Issues in Nursing, 13(1). http://ojin.nursingworld.org/MainMenuCategories/ThePracticeofProfessionalNursing/Health-IT/StandardizedNursingLanguage.html
Wagner, D. (n.d.). Why writing matters in nursing. https://www.svsu.edu/nursing/programs/bsn/programrequirements/whywritingmatters/
Writing in nursing: Examples. (n.d.). http://www.technorhetoric.net/7.2/sectionone/inman/examples.html
Perth Children’s Hospital. (2022, April). Appendicitis [Emergency Department Guidelines]. Child and Adolescent Health Service. https://www.pch.health.wa.gov.au/For-health-professionals/Emergency-Department-Guidelines/Appendicitis
Department of Health. (n.d.). Who is being active in Western Australia? https://ww2.health.wa.gov.au/Articles/U_Z/Who-is-being-active-in-Western-Australia
Donaldson, L. (Ed.). (2017, May 1). Healthier, fairer, safer: The global health journey 2007-2017. World Health Organisation. https://www.who.int/publications/i/item/9789241512367
NCBI Bookshelf
Rodriguez Ziccardi, M., Goyal, G., & Maani, C. V. (2020, August 10). Atrial flutter. In Statpearls. StatPearls Publishing. https://www.ncbi.nlm.nih.gov/books/NBK540985/
Royal Perth Hospital. (2016). Procedural management: Pre and post (24-48 hours) NPS. Canvas. https://courses.ecu.edu.au
Explanation & Answer
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Order Now and we will direct you to our Order Page at Litessays. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.