Application of the Diffusion of Innovations Theory
Description
Application of the Diffusion of Innovations Theory
The Diffusion of Innovations theory is used to explain how, why, and at what rate new ideas spread through social systems. One prominent example of the Diffusion of Innovations theory is the promotion of bicycle helmets in New Zealand, where 93% of bikers wear helmets, compared to about 50% in the United States. During the 1970s, helmet use was an innovation that coincided with a boom in bicycle riding, but it was adopted by very few cyclists. This changed in New Zealand in the late 1980s, mostly due to the dissemination efforts of Rebecca Oaten after her son, Austen, suffered permanent brain damage in 1986 after being hit by a car while en route to school on his bicycle. Mrs. Oatens communication channels included talking to children in schools and lobbying the government for a helmet law. Implementation of the law was finally accomplished in 1994 and has now resulted in the diffusion of helmet wearing to nearly all of the population.
To prepare for this Discussion, select an injury prevention intervention to which to apply the Diffusion of Innovations theory.
With these thoughts in mind:
Post a brief description of the injury prevention intervention you selected. Then, explain how you might apply the Diffusion of Innovations theory to that intervention. Your explanation must include characteristics of the innovation, characteristics of adopters, and features of the settings or environmental contexts. Finally, explain the strengths and limitations of using Diffusion of Innovations theory with the intervention.
Be sure to support your postings and responses to your colleagues postings with specific references to the Learning Resources and the current literature.
Learning Resources
Sharma, M., & Kanekar, A. (2008). Diffusion of Innovations theory for alcohol, tobacco, and drugs. Journal of Alcohol and Drug Education, 52(1), 37.
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References:
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Stroke Foundation. (2022). Australian and New Zealand living clinical guidelines for stroke management – chapter 1 of 8: Pre-hospital care. https://app.magicapp.org/#/guideline/NnV76E
Evidence-based practice
BMJ Best Practice
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JBI: Evidence summary
Swe, K. K. (2022). Blood glucose levels: Self-monitoring [Evidence summary]. JBI EBP Database. https://jbi.global
JBI: Best practice information sheet
Bellman, S. (2022). Experiences of living with juvenile idiopathic arthritis [Best practice information sheet]. JBI EBP Database, 24(1), 1-4.
Cochrane Database of Systematic Reviews
Srijithesh, P. R., Aghoram, R., Goel, A., & Dhanya, J. (2019). Positional therapy for obstructive sleep apnoea. Cochrane Database of Systematic Reviews. https://doi.org/10.1002/14651858.CD010990.pub2
Drug Information
Codeine. (2023, January). In Australian medicines handbook. Retrieved February 2, 2023, from https://amhonline.amh.net.au
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Perth Children’s Hospital. (2022, April). Appendicitis [Emergency Department Guidelines]. Child and Adolescent Health Service. https://www.pch.health.wa.gov.au/For-health-professionals/Emergency-Department-Guidelines/Appendicitis
Department of Health. (n.d.). Who is being active in Western Australia? https://ww2.health.wa.gov.au/Articles/U_Z/Who-is-being-active-in-Western-Australia
Donaldson, L. (Ed.). (2017, May 1). Healthier, fairer, safer: The global health journey 2007-2017. World Health Organisation. https://www.who.int/publications/i/item/9789241512367
NCBI Bookshelf
Rodriguez Ziccardi, M., Goyal, G., & Maani, C. V. (2020, August 10). Atrial flutter. In Statpearls. StatPearls Publishing. https://www.ncbi.nlm.nih.gov/books/NBK540985/
Royal Perth Hospital. (2016). Procedural management: Pre and post (24-48 hours) NPS. Canvas. https://courses.ecu.edu.au
Explanation & Answer
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