week 1 hc 310
Description
Unit 1 Assignment – Building a Consumer Psychological and Cultural Profile
- Due Sunday by 11:59pm
- Points 40
- Submitting a text entry box or a
file upload
Instructions
In the New Shoes simulation you will be marketing to three different target markets (
Create a PowerPoint
- When Creating your Cultural Profile include the following elements:
- Cultural Types
- Subculture
- Social class
- Communication (verbal and non verbal) that can impact the Marketing process
- Social ( networks,
family , roles and status) - Personal (age and
life cycle stage, occupation, economics, lifestyle, personality)
- When Creating Your Psychological Profile include the following elements:
- Consumer Perception of the product/service
- Why do consumers purchase this particular product/service? (motivation)
- What are your consumers needs, wants, desires, and fears?
- What are your consumers beliefs and values that may influence the purchase?
Your PowerPoint presentation should be at least 8 slides in length (not including the Title page and Reference page). Ensure that your sources are properly cited using APA formatted guidelines and include professional graphics. An example of a successful reference slide with several web pages and an academic journal article is linked below.
You may also use the required and supplementary resources from this unit.
Assignment Parameters
- Accurate description and reference of all concepts and theories learned from course material.
- Practical examples of concepts that lead to continuing interest in the topic.
- Synthesis of concepts and theories from other course activities.
- Well-organized, clearly presented work ( free from excessive spelling and grammatical errors)
- Properly cited sources using APA 6th edition.
- Ensure use of the assignment rubric.
Assignment Objectives
- Examine how psychological as well as cultural factors influence consumer buying behavior.
- Apply these factors when creating a marketing strategy for a product or service.
Assignment Files
- Example Reference Slide [Image]
Rubric
BU220 Unit 1 Assignment – Building a Consumer Psychological and Cultural Profile
Criteria | Ratings | Pts | ||||||
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This criterion is linked to a Learning OutcomeAnalysis of Knowledge |
|
8.0 pts |
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This criterion is linked to a Learning OutcomeDefines Content |
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8.0 pts |
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This criterion is linked to a Learning OutcomeRelationship to research |
|
8.0 pts |
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This criterion is linked to a Learning OutcomeConclusion and related Outcomes |
|
12.0 pts |
||||||
This criterion is linked to a Learning OutcomeWriting |
|
2.0 pts |
||||||
This criterion is linked to a Learning OutcomeAPA |
|
2.0 pts |
||||||
Total Points: 40.0 |
References:
Nursing Standards
Nursing and Midwifery Board of Australia. (2018). Code of conduct for midwives. https://www.nursingmidwiferyboard.gov.au/Codes-Guidelines-Statements/Professional-standards.aspx
Clinical Guidelines
Guideline Adaption Committee. (2016). Clinical practice guidelines and principles of care for people with dementia. NHMRC Partnership Centre for Dealing with Cognitive and Related Function Decline in Older People. https://cdpc.sydney.edu.au/wp-content/uploads/2019/06/CDPC-Dementia-Guidelines_WEB.pdf
Living Guideline
Stroke Foundation. (2022). Australian and New Zealand living clinical guidelines for stroke management – chapter 1 of 8: Pre-hospital care. https://app.magicapp.org/#/guideline/NnV76E
Evidence-based practice
BMJ Best Practice
Goldfarb, S., & Josephson, M. (2020). Cystic fibrosis. BMJ Best Practice. https://bestpractice.bmj.com/
Schub, T., & Cabrera, G. (2018). Bites: Head lice [Evidence-based care sheet]. Cinahl Information Systems. https://www.ebscohost.com
Beyea, S. C., & Slattery, M. J. (2006). Evidence-based practice in nursing: A guide to successful implementation. http://www.hcmarketplace.com/supplemental/3737_browse.pdf
JBI: Evidence summary
Swe, K. K. (2022). Blood glucose levels: Self-monitoring [Evidence summary]. JBI EBP Database. https://jbi.global
JBI: Best practice information sheet
Bellman, S. (2022). Experiences of living with juvenile idiopathic arthritis [Best practice information sheet]. JBI EBP Database, 24(1), 1-4.
Cochrane Database of Systematic Reviews
Srijithesh, P. R., Aghoram, R., Goel, A., & Dhanya, J. (2019). Positional therapy for obstructive sleep apnoea. Cochrane Database of Systematic Reviews. https://doi.org/10.1002/14651858.CD010990.pub2
Drug Information
Codeine. (2023, January). In Australian medicines handbook. Retrieved February 2, 2023, from https://amhonline.amh.net.au
Colorado State University. (2011). Why assign WID tasks? http://wac.colostate.edu/intro/com6a1.cfm
Dartmouth Writing Program. (2005). Writing in the social sciences. http://www.dartmouth.edu/~writing/materials/student/soc_sciences/write.shtml
Rutherford, M. (2008). Standardized nursing language: What does it mean for nursing practice? [Abstract]. Online Journal of Issues in Nursing, 13(1). http://ojin.nursingworld.org/MainMenuCategories/ThePracticeofProfessionalNursing/Health-IT/StandardizedNursingLanguage.html
Wagner, D. (n.d.). Why writing matters in nursing. https://www.svsu.edu/nursing/programs/bsn/programrequirements/whywritingmatters/
Writing in nursing: Examples. (n.d.). http://www.technorhetoric.net/7.2/sectionone/inman/examples.html
Perth Children’s Hospital. (2022, April). Appendicitis [Emergency Department Guidelines]. Child and Adolescent Health Service. https://www.pch.health.wa.gov.au/For-health-professionals/Emergency-Department-Guidelines/Appendicitis
Department of Health. (n.d.). Who is being active in Western Australia? https://ww2.health.wa.gov.au/Articles/U_Z/Who-is-being-active-in-Western-Australia
Donaldson, L. (Ed.). (2017, May 1). Healthier, fairer, safer: The global health journey 2007-2017. World Health Organisation. https://www.who.int/publications/i/item/9789241512367
NCBI Bookshelf
Rodriguez Ziccardi, M., Goyal, G., & Maani, C. V. (2020, August 10). Atrial flutter. In Statpearls. StatPearls Publishing. https://www.ncbi.nlm.nih.gov/books/NBK540985/
Royal Perth Hospital. (2016). Procedural management: Pre and post (24-48 hours) NPS. Canvas. https://courses.ecu.edu.au
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